Corporate and product positioning

Message analysis and development

Market and industry research and analysis

Press coverage analysis

Reputation assessment and management

Develop and rehearse Rude Q&A (no unexpected questions!) before getting in front of the press and analysts

Media training

Preparation before each briefing including talking points, strategy and slant

Measurement of results, ongoing metrics

Create and develop themes and campaigns targeting customers, partners, promotions, events, etc.

Research, compile comprehensive blogger list across industry, verticals, technoratti, analysts, journalists, pundits and posers

Create communications for earnings, acquisitions, partnerships, investments, IPO, etc.

Deep relationships with venture capitalists, media, analysts and pundits

Executive coaching sessions

Corporate counsel — from CEO to COO, from strategic planner to marketing director

Corporate visibility and leadership

Event sponsorships

Executive spokesperson coaching

Driving proactive competitive campaigns

Press coverage and opinion tracking, analysis and recommendations

Customer case studies

Developer conferences

Joint announcements and presentations

PR customer reference database in support of media relations issues

Trade show support

Develop whitepapers and bylined articles

Creative cross-platform promotions — across product lines, developer groups, etc.

Executive spokesperson coaching